Guide to Improving Local Service Reviews to Achieve Better Sales

Service Company Reviews

Improving Local Service Company Reviews

According to a recent study, more than half or 53% of customers use local service company reviews as their basis for choosing a product or service.  Once a customer sees a product or service they are interested in, chances are they will look for a review to know how it stacks up n terms of value and performance. For local businesses, a favorable review can help establish credibility and reputation resulting in repeat business and new customers.

Opinions in a Flash

Customers can make their opinions faster than ever today due to their immediate access to information. About two-thirds or 68% form an opinion after reading just one to six reviews. Only 10% of customers will go out to look for ten reviews or more before coming to a decision.

Things to Consider (Consumer Side)

The most important factor that affects a customer’s decision when looking at a business is its overall star rating.  Around 58% say they give more credence to this than any other. Star ratings are vital as they often show up in search results and are therefore convenient to glance without having to visit the actual site or reading the review.

This does not mean however that customers are not reading. Customer sentiment of the review is the second most important thing to consider.

Improving Local Business Reviews

Here are several steps to consider in order to keeping your reviews strong and favorable.

  • Always ask customers for a steady stream of recent reviews. Do make sure to abide by the review site’s guidelines to avoid penalties
  • Always monitor your reviews and respond professionally and promptly to any negative ones
  • Aim to get as much positive reviews as you can in order to push down any bad reviews to the bottom
  • Register with review sites like Yelp and Trip Advisor or any other sites you deem relevant to your customer base
  • Encourage reviews and provide feedback on social media in order to improve your chances of better rankings in search results

The Truth about Salvage Cars

Cash for Salvage Cars Minnesota

Salvage Cars in Minnesota

Have you been tempted to buy cars that are so cheap they seem like they are giving them away? If this is the case chances are you are looking at a salvaged car.  Previously wrecked but now considered drivable, salvage cars are substantially cheaper than your regular second hand car. Truth be told, you need to exercise a lot of caution when purchasing one. Here is why.

According to Cash for Junk Car Minnesota experts, a car is designated a salvage vehicle if the cost to repair it is somewhere in between 75 to 90% of its pre-damage value. Greater than 90% damage then the car is headed directly to the scrap yard. If the damage is less than 75% it is considered a fixer-upper. Most US states follow this system but it can still vary depending on where you are. If you are interested in purchasing a salvage car know first the State standards before heading on down to the repair shop.

According to junk car towing specialists, in some states a salvage vehicle is not eligible to be registered and cannot be legally driven on the road even if it is already operable.  For instance, a car got severe flood damage and was classified as salvage. It will sit around for a few weeks just to dry out and most of the damage is a swamp interior and a ruined finish not to mention a trunk full of dead fish.  If the car is still drivable, it cannot still be registered unless it gets certified as rebuilt salvage by state inspectors.

Salvage Car Process

The salvage car first needs to be repaired meaning all damaged or missing parts are replaced including any and all damage to the body. Once everything is ok a state inspector is called to check the vehicle and there is a fee to be paid. The car is brought over to the designated place (you cannot drive it hence towed) and once the inspector is satisfied you will need to fill out a form which states what parts were replaced and or damaged. Replaced parts also must come with the accompanying paperwork proving where and when they were bought. The repair shop where the car was brought to be rebuilt also needs to be disclosed and also the VIN numbers need to be verified.

What the inspector is doing is ensuring the parts were not stolen.  Basically, the car will no be inspected for roadworthiness, or rebuild quality so it is important that if you are buying a salvage car you need to bring a mechanic along to ensure that everything is safe.